Discover the "Wake Up and Live Tour" : A Fully Inclusive Cultural Tour

Explore the life of Bob Marley and the roots of reggae music at his home and recording studio.

See the unique hillside where Bob Marley was born and lived for the first thirteen years of his life.

Walk the same streets through Trenchtown where Bob, Peter & Bunny innovated their unique sound.

Take the truly hidden gem tour of Peter Tosh's resting place in St. Elizabeth Parish.

Visit the birthplace of Jamaica's first National Hero who advocated for World Black Nationalism.

Visiting Bob Marley’s Tuff Gong Studio in Kingston offers an immersive, soul-stirring experience—from sitting at Marley’s original mixing desk and grand piano to watching vinyl discs pressed in the same room where reggae’s greatest anthems were born—making it a landmark in the global rise and enduring legacy of reggae music.

Taste the World famous Devon House ice cream and walk the 19th century property in Kingston.

Visit the underwater city of Port Royal that was destroyed in the earthquake of 1692.

Visit & taste the rich rum from Appleton Estate where rum has been flowing since 1749

Visit the iconic Rick's Cafe in Negril, where you can enjoy breathtaking cliffside views, vibrant sunsets, and thrilling cliff dives, all while sipping a tropical cocktail in a laid-back, lively atmosphere.

Experience ultimate relaxation as you soak up the sun on Negril’s world-famous Seven Mile Beach while enjoying the impeccable service, gourmet dining, and endless amenities of a 5-star all-inclusive resort.

Climb the beautiful 900 ft. Dunn's River Falls. One of Jamaica's national treasures in Ocho Rios

Hellshire Beach in Portmore, Jamaica offers a vibrant taste of local culture with its lively atmosphere, reggae rhythms, and mouthwatering fresh seafood—especially the famous fried fish and festival.

Rub-a-Dub Tuesdays in Kingston, Jamaica is a weekly celebration of authentic reggae culture, where rising talents and legendary artists deliver powerful live performances in an intimate, high-energy setting.

Dancehall Thursdays in Kingston, Jamaica is a vibrant weekly event showcasing the electrifying energy of Dancehall music, where top artists and emerging voices light up the stage with hard-hitting rhythms and infectious performances.

A captivating live reggae show at Roots Bamboo on Negril’s beach features talented local artists bringing vibrant rhythms, soulful vocals, and an infectious island vibe under the stars right by the ocean’s edge.

Enjoy the scenic drive through the Blue Mountains in Jamaica, where the world's best coffee is grown

Visit the local market where clothing and accessories are sold by local Jamaicans for local prices.